HALBE Magnetrahmen
HALBE Magnetrahmen enable convenient and quick framing from the front. The picture can also be changed in a matter of seconds. The frame can be opened from the visible front and closed again securely and dust-tightly with just one press of the thumb on the glass. The picture remains fixed and is permanently protected.










Presentation space
To demonstrate the principle of how easily the magnetic frame can be opened and closed again, we worked with HALBE to develop a corresponding presentation space that matches the brands visual language.
In addition to various product images in the room, two loopable videos were created to visualize the principle and the individual sizes and frame colors.




Development






product visualization
In the first layout phase, test renderings of the magnetic frame were created in neutral, natural lighting in order to coordinate and correctly display all features. In addition, the possibilities of 3D product visualization were convincingly demonstrated to the customer.









Client: HALBE-Rahmen GmbH
Creative Direction: Eugen Laitenberger
Art Direction: Thomas Gugel
Design & Animation: Thomas Gugel
3D Design & Layout, Modelling, Lighting, Animation, Compositing