Verlagsgruppe RheinMain

Brand film

Verlagsgruppe RheinMain Brand Film

This brand film was produced for the redesign of the German publisher VRM (Verlagsgruppe RheinMain) that was launched in May 2017.

Over the course of a 5-month design process, the bold and colorful design language was translated into an intricate and fast-paced animation. Centered around the rythmical edit of the typography, the animation playfully explores an initially invisible world described by a topographical map. Flowing planes uncover the subjacent world that is otherwise invisible to the viewer, simultaneously creating a playing field for a bunch of exploring spheres inhabiting the world.

Process Reel

Research & Development. Video by Bastian Schiffer

Concept & Scribbles

by Gregor Bonnet.
More Illustrations at

Client: VRM (Verlagsgruppe RheinMain)
Creative Director: Simon Rauh
Director: Bastian J. Schiffer
Concept Art/Art-Direction: Gregor Bonnet
Animation Thomas Gugel, Martin Pajak & Bastian J. Schiffer

Sound Design (Directors Cut): Bernd Kopf

Music licensed from Audio Network.


Three-seconds is the portfolio of Award winning Digital Artist & Motion Designer Thomas Gugel. He is currently working as a Freelancer with a studio in Cologne, Germany. Available worldwide.