VRM 2017

Brand Film

Verlagsgruppe RheinMain

This brand film was produced for the redesign of the German publisher VRM (Verlagsgruppe RheinMain) that was launched in May 2017.

Over the course of a 5-month design process, the bold and colorful design language was translated into an intricate and fast-paced animation. Centered around the rythmical edit of the typography, the animation playfully explores an initially invisible world described by a topographical map. Flowing planes uncover the subjacent world that is otherwise invisible to the viewer, simultaneously creating a playing field for a bunch of exploring spheres inhabiting the world.

Research & Development

Process Reel

Concept & Scribbles

by Gregor Bonnet.

More great Illustrations at //gregorbonnet.de/

Client: VRM (Verlagsgruppe RheinMain)
Creative Director: Simon Rauh
Director: Bastian J. Schiffer
Concept Art/Art-Direction: Gregor Bonnet
Animation Thomas Gugel, Martin Pajak & Bastian J. Schiffer

Sound Design (Directors Cut): Bernd Kopf

Music licensed from Audio Network.


Three Seconds, Köln 2017