redesign development

In 2017 I was consulted to support the redesign for the tv-channel phoenix. Phoenix is a German television channel which broadcasts documentaries, discussions and news. Whenever social or political history is written, phoenix is live on site. In unsettling times like these, we are proud to have worked with a tv-news-channel that shows the whole picture.

Together with the design-department from WDR we developed a new and fresh design around a petrol-colored circle. This main design element was the starting point of a fascinating design process. The reel shows our contribution to this journey, with all the different steps we took on the way.

phoenix redesign

Process Reel


Based on the blue circle we developed a base grid, a centered motion and orientation line for the typography accompanied by simple animation rules.


On-Air Design






Der Ereignis- und Dokumentationskanal von ARD und ZDF

Client: Westdeutscher Rundfunk (WDR)
Kreativleitung: Michael Freiwald (WDR), Lili Voigt (WDR)
Art-Direktion: Thomas Gugel
Konzept & Design: Bastian J. Schiffer, Jan Sickinger, Thomas Gugel
Animation: Jan Sickinger, Bastian J. Schiffer, Axel Hamacher, Thomas Gugel
Layout (Online): Patrick Molnar

Art-Direction, Animation, Producer

German Brand Award – Winner 2019
Category: Excellent Brands, Media and Publishing

Articles: Pressemitteilung phoenix | German Brand Award Preisträger

Three-seconds is the portfolio of Award winning Digital Artist & Motion Designer Thomas Gugel. He is currently working as a Freelancer with a studio in Cologne, Germany. Available worldwide.