This brand film was produced for the redesign of the German publisher VRM (Verlagsgruppe RheinMain) that was launched in May 2017.
Over the course of a 5-month design process, the bold and colorful design language was translated into an intricate and fast-paced animation. Centered around the rythmical edit of the typography, the animation playfully explores an initially invisible world described by a topographical map. Flowing planes uncover the subjacent world that is otherwise invisible to the viewer, simultaneously creating a playing field for a bunch of exploring spheres inhabiting the world.
Client: VRM (Verlagsgruppe RheinMain
Creative Director: Simon Rauh
Director: Bastian J. Schiffer
Concept Art/Art-Direction: Gregor Bonnet
Animation Thomas Gugel, Martin Pajak & Bastian J. Schiffer
Sound Design (Directors Cut): Bernd Kopf
Music licensed from Audio Network.
Three Seconds, Köln 2017