thomas Gugel.
three seconds.
Büro für Gestaltung & Animation

Three-seconds is the portfolio of Award winning Digital Artist & Motion Designer Thomas Gugel. He is currently working as a Freelancer with a studio in Cologne, Germany. Available worldwide.

Thomas Gugel is a design-driven Art-Director and Digital Artist based on a firm believe in the importance of concept and meaning. With almost ten years of experience in broadcast and brand-design he offers a strong foundation in the process of developing and layouting an entire crossmedia design-package & design-system. In every project he offers a deep Artistic-Research providing the client with compiled insights to help for a better communication of their message. Paired with a diploma-degree in Design, his affinity for technical details in the Animation/Production process and his increased awareness of economically & ecologically worthwhile project management, he is able to accompany projects throughout the entire process – from the first idea to the last frame rendered.

You have a new project and uncertain how I can support you best?
Let’s have a 30 minute, free and non-committal video-chat and talk about.

Thomas Gugel

Digital Artist

Capabilities
TV-Design & Network Branding
Title Design
Animation 3D/2D
Photorealistic rendering
Concept & Creation
Artistic Research
Design Consultant
Experimental Digital Art
Workflow Automation
Process & working philosophy

The creative process isn’t mostly a way described by a straight line. But precisely for this reason, every design process needs structure upon the work and the decisions can be communicated. I understand this structure not as boundaries – more like tools offering directions.

The most accurate visualisation of my personal working philosophy is described by the Double Diamond Process published by the British Design Council. It complements the design phase with an equivalent amount of research. This first phase is about understanding the problem by discovering the field. In the subsequent design phase, solutions can be developed for the identified problem. Both phases are necessary parts in the creation of valuable design.

This process describes the structure I prefer to work with, on every project no matter what size, timeframe or budget. If you are interested in exchanging experiences, just get in touch.

Project management

In addition to years of practical experience in the Design-Thinking ideation process I am a certified Scrum-Master (PSM-I) for agile project management, to add a variety of tools to the classical PM within a design-driven environment.

Although I am not available for pure project management, this knowledge serves my belief in the importance of a content-aware PM to support the creative process and aim towards a time and cost efficient, respectful, satisfying and sustainable design development – for all participants involved.

Scalable Network

Depending on the project size, I often team up with a few very talented folks & friends with their own and unique design superpowers, I very much appreciate. Not only for the better overall outcome of the final Design & Animation – rather because design is always a team effort. And it is just more fun playing ping pong with ideas.

Tools used

3D: Maxon Cinema 4D, Side FX Houdini
Render: Redshift, Octane
Design & Layout, Animation: Illustrator, After Effects, Indesign, Photoshop
Concept & Feedback: Miro, Frame.io
Editing: DaVinci Resolve
Scripting: Visual Studio, PyCharm
Languages: python (C4D), vex (Houdini), Javascript (AE), php, C# (basics)

I’m always fond of new software to get a job done, but not using it on daily basis like such as Unreal Engine, Marvelous Designer or Figma & Adobe XD. For driving my Axidraw 2D Plotter I use Inkscape – what’s a hell lot of fun!

Awards
2023
Art Directors Club of Europe (ADC*E)
Shortlist Winner 2023 for Gira One Highlights Film
Art Directors Club (ADC)
Bronze Award 2023 for Gira One Highlights Film
2022
New York Festival
Silver Winner for ZDFNeo Idents
2021
International Eyes & Ears Awards
Best Title Design Schwarze Adler
EBU Connect Awards
Gold Winner for ZDF heute App
EBU Connect Awards
Gold Winner for ZDFNeo Idents
Spotlight Festival
Silver Winner for ZDFNeo Teaser
2019
Animago Awards
Nominee for Best Motion Design Gunee Homme
German Brand Award
Winner for phoenix Redesign
2018
German Brand Award
Winner for VRM: Herz und Puls von Rhein-Main
German Design Award
Winner for VRM: Herz und Puls von Rhein-Main
2017
Art Directors Club (ADC)
Silver Award 2017 for BR Rundschau redesign
University
Eyes & Ears Junior Showcase
Animated Short Paste of Love
ITVA Award Gold
Winner for Paste of Love
Press
Compilation
Stash Media: Part of the Permanent Collection & Production Interview
Article
Article
Stash Media 01/2023
Article
Digital Production Issue 6/2019
Compilation
Best of Stash 2019: Brand Films
Article
Ausgezeichnet für Markenauftritt und neues Design
Reel
Redshift Demo Reel 2019
participating with Gunee Homme
Projects realised for

Bayerischer Rundfunk

Westdeutscher Rundfunk

Südwestrundfunk

phoenix

ZDF / ZDFNeo

ARD Degeto

Broadview Pictures

Odeon Fiction

Bantry Bay Productions

Trivago

NTV

SuperRTL

What about the name “three seconds”

Developed from the research while working on my graduation short film in 2010. There is a whole story behind it and a lot of explanation about the purely astonishing topic time – how humans percept it, philosophical theories, physical phenomena – but basically, three seconds is the maximum duration our brain can consider as timeless.

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